在当今的社会营销已经成为了企业的命脉, 它的顺利进行是维持企业生存、发展和扩大的根源! 营销已经从单纯商品营销占主导地位转化为商品营销与服务营销相结合。在销售过程中企业会设置各种服务系统, 主要是为了让服务的提供能够进到它最大作用! 那么商品和服务区别于哪里? 服务营销系统是怎样的? 服务环境又是什么? 本文就是要对这些进行讲述上海翻译公司。

At contemporary society, marketing has become a fateful thing for enterprises, and its successful process is the foundation of enterprises’s existence, development and extension! Today, marketing has changed from simple commodity marketing into the combination of commodity marketing and service marketing. In today’s commodity sale processes, enterprises will offer many service systems to obtain maximum service effect. So what is the difference between commodity and service marketing? What is the service system? What is the service environment? We will give our explanation in this text.

有形的消费品在从生产、流通到最终消费的过程中, 往往要经过一些中间环节, 生产与消费的过程具有时间间隔。而服务则与之不同, 它具有不可分离性特征, 即服务的生产与消费过程同时进行, 在时间上不可分离。在服务过程中消费者和生产者必须直接发生联系, 从而生产的过程也就是消费的过程。服务的这种特性表明, 顾客必须加入到服务的生产过程中才能最终消费到服务上海翻译公司。

In the process of production, circulation and ultimate consumption, a tangible consumable must go through some middle phases, so the production and consumption courses are separated with time interval. But for the services, they have the characteristics of impartibility，that is the service course and consumption course are simultaneous. In the service processes, customers and producer must have direct connection, and the production process and consumption process is the same one. Under the characteristic of services, a customer must enter the service production process himself (herself) to enjoy the service.